Dainese presents the new Custom Works experience

Dainese presents Custom Works, a service for the personalisation of Dainese garments. A multi-channel experience that begins online, with the 3D Configurator, and continues in the Store where the personalised garment is delivered to the Customer; an engaging process that combines the practicality of digital configuration with the craftsmanship of a unique, handmade product.

With Custom Works, Dainese offers all bikers the quality and know-how it has acquired withmore than 45 years of experience in the production of personalised leather suits. For nearly half a century Dainese has grown, collaborated and shared its goals with the greatest riders of all time;from Giacomo Agostini to Valentino Rossi. Over this same period Dainese has always ranked first when it comes to innovation.

Thanks to Custom Works anyone can have a tailor-made garment and create his or her own unique design, choosing from a vast array of leather colours and accessories, with the option of adding words and images.

Custom Works is now a fully updated multi-channel experience. Accessible via the website, the brand-new 3D configurator allows each motorcyclist to personalise his/her leather suit, jacket or pants in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colours of the various parts, select accessories(plates, sliders), and upload words and images that are immediately visible on the 3D garment.

Once the design is complete, the biker saves the model and books an appointment during which sizes are taken. The purchase is then completed at a Certified Custom Works Center-a network of stores authorised and certified by Dainese to offer the Custom Works service. The 25 anatomical measurements needed for the personalised garment are takenwith the support of a specialised consultant. Special consideration is also given to the customer’s specific needs and the expected use of the product. At the Store, customers can actually touch the technology, materials, finishes and accessories that give life to the most advanced Grand Prix leather suits and that are also used to create the customised garment.

About us

www.bikeandrace.com is the worldwide web platform of italian website www.corsedimoto.com.

Editor in chief: Paolo Gozzi, italian journalist engaged in motorcycling from early ’80.

Strategies and management: Gianluca Montiron, former MotoGP team principal of JiR.